What GQ Editors Are Actually Buying On Black Friday 2024


As you navigate the Tupperware Tetris inside your refrigerator this afternoon, have a second helping of leftover turkey for us, your faithful GQ Recommends editors who’ve been up since the wee hours of the morning bringing you the best Black Friday deals on the internet.

We set multiple alarms, put the coffee pot on auto mode, and blearily rolled out of bed at a truly godforsaken hour today and started compiling the best picks from Amazon, Walmart, Lululemon, and many more top retailers. We’ve got clothing deals, tech deals, Patagonia deals, Yeti deals, luggage deals, Todd Snyder deals, SSENSE deals, Mr Porter deals, J.Crew deals, Apple deals, headphone deals, Kiehl’s deals (that one rhymes!), and so many more—all available for your viewing pleasure. But since all of these deals are for you, dear reader, you might be wondering what we’re buying on sale this Black Friday.

TL;DR: a lot. Shopping isn’t just our job, it’s our passion—and we thought it might be helpful to throw together a quick list of all the stuff GQ editors are buying for ourselves on Black Friday. From suits and shoes to grooming must-haves and more, here are our top picks for us, for you.

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Michael Nolledo, Associate Commerce Director

Catbird

Second Avenue Gold Bracelet

The men’s jewelry scene has exploded in recent years with all sorts of exciting new brands, but there ain’t nothing wrong with going back to Catbird. They’re still a great spot to pick up recycled and ethically sourced gold and diamonds, and their designs stay forever timeless.

Drake’s

Check Slub Cotton Button-Up Work Shirt

Only sharing this because I’ve already picked one up. When it comes to Drake’s, I don’t think you can get better than 40% off. A perfectly dialed-in flannel that’ll look good on its own, even better under a sports coat.

Blundstone

Lace Up Boots

When it comes to Blundstones, the Chelsea boot gets all the glory. But I recently saw a buddy in these work-inspired joints and was, well…inspired. I’ll be sure to report back if they can hold up to the Chelseas.

Nini Nguyen

Dac Biet: An Extra-Special Vietnamese Cookbook

This cookbook has popped up in enough conversations with friends over the past year that I feel like I already own it. My partner and I are planning a honeymoon to Vietnam in 2025, and I can’t think of a better way to prep than taking a few of Nini Ngyuen’s recipes for a spin.

Ali Finney, Associate Commerce Director

Dusen Dusen

House Stripe Towel

Dusen Dusen’s towels are great for anyone who thinks that plain-old white towels are severely overrated. They’re a bright and cheery hug when you hop out of the shower, and they’re presently 25% off.

Fredericks & Mae

Large Plastic Cutting Board

This cutting board has been on my wishlist for years: It’s a fun print when you’re doing boring chopping in the kitchen and the handle makes it supremely easy to pull off my tip-top shelf.

Flamingo Estate

The Garden Tour

If you want to feast your eyes on some of the most lush and verdant gardens in the United States, meander on over to Flamingo Estate’s website where the fruits of the garden today are on sale for 25% off.

Hawkins New York

Handmade Leather Slippers

Everything on Hawkins’s site is 20% off, including these fit-like-a-glove leather slippers, which come in a rainbow of colors to choose from.

Avidan Grossman, Senior Commerce Editor

Umit Benan B+

Double-Breasted Wool Suit Jacket

I don’t have the money to buy this myself, but somebody really should.

Adieu

Type 132 Derbys

Lace up these bad boys and the dudes in Docs lose it.

Frédéric Malle

Musc Ravageur Parfum

No better time to re-up on a fragrance that pays for itself the first three months after you buy it.

Vintage

1960s Wool Knit Collared Zip Sweater

LA’s best-kept vintage secret always prices its merchandise to move—and fast—but I was ogling this beefy beauty long before it went on sale.

Ian Burke, Senior Commerce Editor

Amazon

2024 Kindle (16B)

I’m snagging this Kindle on Black Friday not for me, but for my lovely girlfriend who spends far too much time reading on her phone. Her last Kindle is old enough to buy cigarettes, so this’ll be a welcomed upgrade she she can enjoy all her favorite titles—minus the eye strain.

Marine Layer

Mountain Scene Quarter-Zip Fleece

I’m a sucker for a good fleece, and this quarter-zip joint from Marine Layer fits the bill nicely. It’s warm, it’s got a front pocket, and it reminds me of skiing. Win-win-win.

Therabody

Theragun Prime

Listen, if you’ve ever been at a friend’s house and they have one of these lying around, you know how good it feels to blast away at your aching quads. Do youself a favor and snag one on major sale today—just call it an investment in your health.

Reebok

Men’s Club C 85

If you think you have enough pairs of white sneakers, no you don’t.

Tyler Chin, Associate Commerce Editor

Black + Decker

Allure Professional Steam Iron

I’ve been using one of those hair straightener-style steamers on my clothes for a minute, and to be honest, it’s just not working out. I have to fill the reservoir like three times for each shirt I’m steaming, and it just doesn’t get out all the wrinkles. This budget-friendly iron seems to be a cult favorite, and now I won’t look like I dug up a shirt from the hamper when I’m going to work.

Beams Japan

Kobo Key Chain

Do I need this? No. Will I absolutely love it? Hell yeah.

Wallace and Barnes

Creased Slant-Pocket Jean

Creased jeans are back, and I’ll be keeping that crease crisp with my aforementioned clothing iron.

Auralee

Open-Knit Cotton Shirt

It might’ve finally gotten chilly, but my eyes are set on next summer’s perfect shirt.

Gerald Ortiz, Style Commerce Writer

Homme Plissé Issey Miyake

Rustic Zip Knit Cardigan

I’m definitely a stan for zip-up sweaters of all fractions (half-zip, quarter-zip, full-zip, etc.) and this one from the legendary Issey Miyake might’ve just proven that there is an end-game zip-up.

Needles

H.D. Fatigue Trousers

Who wouldn’t want to be absolutely engulfed by their own pants?

Red Wing Heritage

8890 Moc Leather Boots

Red Wing boots very, very rarely go on sale. So consider this the sign you’ve been waiting for.

Our Legacy

Adorable Sunglasses

I don’t know that I’d call these sunglasses adorable, but I’d definitely call them sexy.

Tim Beck Werth, GQ Contributor

Meta

Meta Quest 3S

I’ll be honest, I stopped playing video games when I graduated from college. But lately I’ve been feeling the urge to disappear into games like I used to. Now that the new Quest VR headset is $75 off at Amazon, I’m sorely tempted to take the plunge. Or, you know, if any of my loved ones want to buy it for me…

Fresh Clean Threads

Crew Neck T-Shirt

These are my favorite, favorite, favorite t-shirts, and I’ve tested enough of tees to have a very strong opinion. For Black Friday, I’m buying a t-shirt for every day of the week.

Taylor Swift

The Official Taylor Swift The Eras Tour Book

If you told my 20-year-old hipster self that one day I’d be a passionate Swiftie, he would have laughed and blown cigarette smoke in your face. Now, I might buy two of these. One for my own coffee table, and one to give as a gift. Throw this into the office White Elephant gift exchange and just watch as people lose their minds.

Craighill

Sidewinder Knife

Do I really need this ingenious little knife? Technically, no. But do I really, really want it? You know I do.

Reed Nelson, GQ Contributor

Goldwin

PERTEX QUANTUM Down Parka

I have multiple coats and a parka that still rips (despite some serious battle-testing), yet I do believe that this would immediately supplant every winter coat in my closet overnight.

Todd Snyder

Channel Crewneck Sweater

My idea of a perfect sweater is more of a moving target than a fixed rubric, but this one checks so many current boxes that I walked myself to a brick-and-mortar operation and purchased it the moment I realized it was on sale.

Manresa

The Wallace Pant

I’ve been climbing, hiking and camping regularly in these for the better part of two years, and after an objectively irresponsible amount of wear and tear (and too many knee bars), they’re even better than they were when I first popped the tag.

OrSlow

Wide Fit French Work Pant

I bought a pair of these almost 10 years ago with zero expectations and ended up wearing them so often that they’re repaired in like seven places and screaming for some respite—lucky for all parties, they’re 30% off this weekend.

Louis Cheslaw, GQ Contributor

Every Other Thursday

Cashmere Logo Knit Sweater

Countless brands these days (and pop megastars with merch to sell) are copying Ethan Glenn’s wrap-around script sweater style, which makes me want to support his original design even more.

Lady White

C Hoodie

I’ve lived in the Black version of this for a year. Now, time for Black Mushroom.

Nike

Everyday Cushioned Socks

They’ve not let me down in twenty years. Always reward longevity.

Carter Young

Newman Peacoat

Code BF24 gets you 25% Carter Young site-wide. It was enough to make me spring for the first peacoat I’ve ever liked, one I’ve been lusting after for months.



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