True to its name, the resort (also known as cruise) season inspires peak wanderlust. The feeling is only made greater by the fact that luxury houses often present their pre-season collections in cinematic destinations across the globe. For its part, Chanel took the idea of “cinematic” quite literally, kicking off the season with a splashy show staged at Los Angeles’s Paramount Studios. On May 9, Virginie Viard unveiled her sartorial ode to Hollywood against the backdrop of Paramount’s famous water tower where a massive movie screen played a video of a model Alma Jodorowsky channeling Jane Fonda in a beach workout video directed by Inez & Vinoodh. The presentation came a week after Chanel and its many brand ambassadors (among them, Kristen Stewart and Margot Robbie, who both sat front row) dominated the Met Gala—and just days after the maison opened its new Peter Marino-designed Beverly Hills boutique. Models hit the roller-rink-turned runway in terry cloth tweeds, glittering robe coats, chunky white sneakers, and gowns that called to mind Tinseltown’s Golden Age of glamour. It was all perfectly on theme for a wardrobe that conjures California dreams.
A week later, on May 16, Gucci became the first brand to ever hold a fashion show at the 14th century Gyeongbokgung Palace in Seoul. To a soundtrack created by Jung Jae-il, composer for such projects as Parasite and Squid Game, models including Sora Choi and Karen Elson traversed the historic courtyard wearing the final collection from Gucci’s in-house studio team ahead of Sabato de Sarno’s debut as creative director this fall.
Dior headed to Mexico City where Maria Grazia Chiuri presented a moving tribute to Frida Kahlo at the historic Colegio de San Ildefonso—the prestigious art school where Kahlo studied and first met Diego Rivera. Chiuri, who famously champions female artists at nearly every one of her presentations, worked with local artisans to deliver a collection that celebrated Mexican culture and craft.
Meanwhile, Nicolas Ghesquière brought Louis Vuitton to the picturesque Isola Bella on Lake Maggiore for his first-ever show in Italy. At the 17th-century Borromeo palazzo, the creative director conjured a sea-faring fantasy complete with siren-worthy gowns in aquatic hues.
Here, a look at the highlights. Check back often as we track the latest and greatest to hit the resort runways.
As a journalist, Cathy Owens has always been interested in writing about the business world. She aims to keep her readers up-to-date on current events and trends in the business world, without sacrificing the journalistic integrity that made her want to be a writer in the first place.