The Best Beauty Trends That Will Be Everywhere Spring 2024

Each fashion week, the most in-demand makeup and hair artists put their creative spin on designers’s runway collections. These next-level looks quickly become mainstream trends, inspiring and influencing beauty aficionados for months to come. New York Fashion Week spring 2024 was no different—from sculpted, sopping, slick ‘dos at Helmut Lang and Jason Wu to a modern update of ’90s minimalism at Proenza Schouler and Altuzarra, there were plenty of fresh looks to get into this season.

Below, we’ve curated a list of the top spring 2024 hair and makeup trends so far. Check back often as we’ll continue to add updates the rest of the month, direct from the fashion-capital catwalks of New York, London, Milan, and Paris.

Straight Edge

Image: Victor VIRGILE/Gamma-Rapho/Getty Images

At Helmut Lang, makeup artist Daniel Sallstrom crafted a killer gaze using a sharp liner in jet black, stark white, taxi-cab yellow or brilliant fuchsia while keeping the rest of the face bare and minimal. He first prepped skin with a hydrating serum, then used a sheer foundation to even out the complexion. He then layered MAC Acrylic Paint over MAC’s Chroma Cream Liner from the outside eye corner and dragging it straight out to give the punky look a bit of a PVC finish.

Makeup guru Diane Kendal, meanwhile, kept the eyes the main focal point while maintaining the skin’s dewiness with a hint of warm, bronze contour at Khaite’s spring 2024 show. She brushed the eyebrows up and filled them out so they were a little bit boyish—but kept them square at the base. Next, she applied mascara only at the root of lashes for a subtle effect. She then drew a very thin, straight line, about three-quarters out from underneath the arch of the eye for a striking linear effect.

Fit To Be Tied

Courtesy of Bumble and bumble

For designer Peter Do’s debut at Helmut Lang, the hair wizard Jawara brought back that ’90s, grungy feel by using copious amounts of hair product for a greasy, slicked-back effect. For the models who sported unstudied, spiky bun knots, he prepped their locks with a thickening spray. Afterward, he blow-dried their hair to create some volume, then brushed it back back into a bun, securing it with an elastic tie and bobby pins while twisting strands into a knot with some pieces unsecured, for a slightly undone effect. He then wrapped stretchy jersey fabric—cut from the collection’s dresses at the crown—and tied it at the nape of the neck.

At Christian Siriano, hairstylist Lacy Redway conjured a corseted, braided bun to complement the sugar plum fairy confections that constituted the runway looks. Redway pulled two braids together, then wove in pink satin ribbon for a chic balletcore effect.

Control flyaways—as Redway did—without any unwanted stickiness by using an extra fine hair spray.

Courtesy of Bumble and bumble

Bumble and bumble global artistic director Evanie Frausto integrated strips of fabric from Collina Strada’s runway designs into the models’ basketweave braids to add variation and color to their custom styles. To keep the overall effect piece-y, he used Bumble and bumble’s Hairdresser’s Invisible Oil Finishing Spray and Sumo Liquid Wax + Finishing Spray.

Courtesy of Cody Rasmussen for Sola Salons

Matthew Curtis, the lead hairstylist at Alice + Olivia, finished off his high ballroom buns with pearl or crystal-encrusted bobby pins, or wrapped a grosgrain ribbon into a bow to complete the look. Curtis used a flat iron to add some texture to the models’ manes and created a side part. He then divided the hair into two ponytails: one at the crown and one at the nape. Next, he rope-braided the two ponytails, slightly pulling them apart for a lightly undone finish, then pinned them together for a voluminous center bun, and added a playful accent.

Modern Minimalism

At Proenza Schouler, Diane Kendal did a no makeup-makeup look for a fresh effect. She used a light-coverage foundation with a little bit of concealer to smooth out the complexion. Then she applied a cream-based contour just underneath the cheekbone and added highlighter above it for a healthy glow. On the contour of the eyes, she gently pressed in a soft gray, cream-to-powder eyeshadow to add definition and dimension to the orbital area. She finished off the look with a dab of neutral lip oil for a hint of color.

Under the Sea

Courtesy of Raoul Gatchalian

The legendary hairstylist Garren used surf spray to create mermaid-like locks at his longtime friend Anna Sui’s runway show. He wrapped a small wand around the strands and coiled the hair in large sections for loose, undulating waves—as if the models had just emerged from the ocean. Afterwards, he lightly pressed hair oil into the models’ manes to simulate a slightly damp, not saturated, wet luster with a glass-like finish.

Courtesy of Jason Wu Beauty

At Jason Wu, Kendal carried out the designer’s sophisticated shipwreck theme by tapping lipgloss with her fingers onto the models’ eyelids and on the top of the cheeks. On select girls, she used a gray powder shadow on the contour of the eyes and underneath, topping it off with a bit more gloss for a worn-in, grungy effect. Hairstylist Jimmy Paul maintained the theme’s ebb and flow by side-parting the hair, soaking it with water, then going in section by section with copious amounts of gel to lock in the slickness. He also added a finger wave in the front to complete the distressed-in-eau coif. Lastly, aesthetician Sylwia Gorzkowska slathered body oil from head-to-toe to round out the just-dipped glam.

A daydreaming mermaid exploring the shores and collecting seashells was the inspiration behind the defining beauty looks at Sandy Liang. “Rhinestone barnacles” in the form of tiny diamanté sparkles dotted the face, hands, and nails, while hair was raked through with glistening oil and accented with flowers.

Pucker Up

Courtesy of Estée Lauder

A bold brown lip was the order of the day at Rachel Comey, courtesy of the makeup artist Romy Soleimani. “The makeup look was inspired by the work of Joan Jonas, and the focus is luxurious skin and brown as the new statement lip,” she said. The matte latte pouts served as a contrast to the models’s glowy skin, which Souleimani created by tapping Estée Lauder Pure Color Envy Lip Oil into the high points of the cheeks and the inner corner of the eyes.

At Coach’s runway celebration of creative director Stuart Vevers’s 10-year anniversary, the grande dame of makeup artists, Pat McGrath, sent the models down the catwalk with sublime skin and luscious lips. Kissers were dabbed with a clear glossy balm or a rich ombré berry stain for a standout effect.

Undone Twist

The brilliant Guido Palau fashioned a messy, looped-through pony at Khaite that leaned into a downtown aesthetic with a tough, modern sensibility. He started by prepping strands with mousse to give hair hold while creating a touchable texture with a bit of edge, and then smoothed through a shine serum. Next, he pulled the hair halfway through using an elastic, but left the back hanging for an extra dose of cool. Lastly, he used hairpins to secure the shape, and spritzed it with a fine mist hairspray to lock in the style without any stiffness.

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