The all-new Tata Nexon facelift, a sub-compact SUV, has finally managed to dethrone its closest rival, the Maruti Suzuki Brezza, in India. According to the recently released October 2023 sales figures, it has been reported that the new Nexon facelift has outsold the Brezza. Now, how exactly did the Nexon become the top seller in the sub-compact SUV segment? We believe the following reasons are key. If you also want to know what these are, then read ahead.
Tata Nexon sales figures: October 2023
First, let’s talk about the sales figures of the new Tata Nexon facelift. In October 2023, Tata Motors managed to dispatch a total of 16,887 units of the model. When compared to the sales of the same month last year, the sales were up by 3,130 units. This sales gain resulted in an impressive 23 percent year-on-year growth. Additionally, it also managed to become the third most sold vehicle in the country for the month of October.
Maruti Brezza and Hyundai Venue sales
In comparison, the Nexon’s closest rival, the Maruti Suzuki Brezza, managed to post an equally impressive sales tally of 16,050 units in October 2023. The Brezza had a total sales of 9,941 units in October 2022. In terms of year-on-year sales growth, the Brezza posted a staggering 61 percent growth. The Hyundai Venue, a sub-compact SUV, managed to hold the third position on the list of top-selling sub-compact SUVs with a sales tally of 11,581 units. It also witnessed a decent 21 percent year-on-year growth.
5 reasons why the Tata Nexon is the best-selling sub-compact SUV
Even before the introduction of the facelift, the Tata Nexon was managing to post great sales numbers. However, with the new facelift in the market, it managed to gain an edge over its competition. The following are the reasons why the Nexon facelift has managed to triumph over its competition.
Recently received a facelift
The first and primary reason behind the Nexon’s edge over its competition is its facelift. The company recently launched the new model with an extremely aggressive and futuristic appearance. This has helped the company make it look a lot better than other sub-compact SUVs and, hence, has contributed to increased sales volume.
Multiple drivetrain options
Apart from its new looks on the outside, the Nexon also offers a variety of engine and transmission options. The Tata Nexon is the only sub-compact SUV in India to offer petrol, diesel, and electric powertrains in a single model. All of this helps Tata Motors attract more buyers for the Nexon.
Gets tons of features inside
The all-new Nexon facelift, on the inside as well, gets a plethora of features. The list includes a brand-new massive 10.25-inch touchscreen infotainment system, touch-based HVAC controls, a 10.25-inch digital instrument gauge cluster, a nine-speaker setup, and ventilated front seats. In addition to these, the car also gets features like an air purifier, ambient lighting, a wireless charger, cruise control, automatic headlamps, and rain-sensing wipers.
5-Star safety rating and other safety features
Another significant reason for its high sales volume is the 5-star safety rating from Global NCAP. Apart from this, the new Nexon facelift also features a 360-degree camera, blind-spot monitor, six airbags, electronic stability program, auto headlamps with rain-sensing wipers, and a host of others.
Value pricing
The Tata Nexon also stands out from its competition because of its value pricing. The Nexon facelift starts at Rs 8.10 lakh and goes all the way up to Rs 15.50 lakh. In contrast, the Maruti Suzuki Brezza starts at Rs 8.29 lakh and goes up to Rs 14.4 lakh, while the Hyundai Venue starts at Rs 7.89 lakh and goes up to Rs 13.48 lakh. Finally, the Kia Sonet starts at Rs 7.79 lakh and goes up to Rs 14.89 lakh.
