Spirits, spectres, and spooky properties! Halloween offers more than just treats and disguises.
For those in real estate, it’s a prime time to whip up some spirited marketing.
After all, everyone could use a reason to grin during these trying times.
So, set aside your fangs (but not your passion!) and dive into these playful yet effective Halloween marketing methods from top US coach Darryl Davis.
Spookify your office space
Darryl told Inman, the simplest way to market your agency on Halloween is to deck out your workplace with spine-tingling decorations and signs like, “Haunted houses for sale!” or “Meet the phantoms of agents past, present, and yet to come!”
Assemble your crew and fill your space with eye-catching signs that warn, “Looking for property? This one could be haunted!” or cheerfully proclaim, “Switch your broomstick for a set of house keys.”
Hand over the sweets
Distribute lollies at local establishments, community gatherings, or during trunk-or-treat events. Throw in a small branded gift for grown-ups as well!
Great pumpkin face-off
Arrange a competitive pumpkin carving event featuring enticing rewards such as meal vouchers or a complimentary appraisal.
A hauntingly good open house
Host a Halloween-themed open house for one of your listings, sprucing up both the interior and exterior. Just remember not to go too far—you don’t want to terrify potential clients.
Offer eerie edibles and rewards for the most captivating costumes.
Costume collection initiative
Coordinate a costume drive or exchange in your target area, emphasising families in financial need.
Collaboration with local schools can help identify children who could benefit from a donated outfit.
Sweeten the Trick-or-Treat trail
Engage in local trick-or-treating by offering both sweets and informative leaflets about your services.
Party like it’s a night of the living dead
Throw an all-inclusive Halloween bash for neighbourhood families, replete with games, awards, food stalls, bouncy houses, tunes, and face artistry.
Fright night property ciewing
Organise another Halloween-themed open house, luring in visitors with seasonal snacks and a prize for the most imaginatively attired participant.
Temporarily rebrand your listings with spine-chilling titles like “Dracula’s Den”, “Phantom’s Farmhouse”, and “Wraith’s Residence.”
Set up a costume giveaway, offering gently worn outfits to disadvantaged families.
Inject some lighthearted, family-oriented creativity into your marketing this holiday season.
The key takeaway? Engage with your community while staying true to the essence of both the season and your service ethos.