The Royal Enfield Bullet 350 is one of the most iconic bikes in the Indian motorcycle industry. It has been on sale in India since 1969, and the bike has seen all the thick and thin of the Indian motorbike industry. Recently, the bike got a new makeover, and the company launched the all-new 2023 model. Soon after the launch of this iconic and legendary bike, it shared its newest television commercial. This commercial highlights the importance of the Bullet 350 model across different cultures of India.
The newest TVC of the all-new Royal Enfield Bullet 350 has been shared on YouTube by Royal Enfield‘s official channel. The video starts off with one of the Royal Enfield Bullet manufacturing plant workers hand-painting the iconic golden lines on the tank of a black Bullet 350. The painter can be heard singing the tagline of the new Bullet 350, “Bullet Meri Jaan.” Soon after this clip, the video takes a different turn, and one of the most popular songs from the Indian rapper Divine, “Baazigar,” starts playing. It then shows the Bullet 350 in front of different people from different regions of India.
The first scene shows the Bullet 350 in front of the “Pehelwaan”s of North India. All of the people doing Kushti can be seen posing in front of the Bullet 350. After this, the next scene shows the Bullet with a Punjabi family and some other young people from the province of Punjab.
Soon after this, the bike is shown in front of a family from South India. It also incorporates the scene of a female performing Kalaripayattu, one of the ancient Indian martial arts techniques that originated in the southern state of Kerala.
Following this, the scene shifts to a Royal family member reminiscing of the golden age of their family playing Polo. The video then shows a king in front of the Bullet 350 with two guards standing behind. Next up, the video shows the Bullet 350 in front of the Indian Army Service Corps (ASC) Tornadoes. This Indian squad is popular for performing some of the most breathtaking stunts on Royal Enfield Bullets. In the video as well, they can be seen with their pyramid formation on the bikes. Next up, it shows a female singer in front of the Bullet 350.
In the video, it shows another one of the most iconic elements attached to the heritage of the Bullet 350 model in India. The video shows a person worshipping the Bullet 350 of Om Banna in Rajasthan. It has become a place of worship where people seek the blessings of Om Banna, who died after a crash in his Bullet. It has been said that his Bullet now has his soul and is often heard getting started at night.
Right after this, three Bullet 350s can be seen riding in circles in what Indians call “Maut Ka Kua” or the well of death. Lastly, before a final sum-up, the video then retraces back to the first-hand painter painting the iconic golden lines on the tank.
2023 Royal Enfield Bullet
Royal Enfield has launched the all-new 2023 Bullet 350 at a starting price of Rs 1.73 lakh. The bike is offered in three variants, namely Military, Standard, and Black Gold. The Bullet 350 Military has been priced at Rs 1.74 lakh. The Standard has been priced at Rs 1.97 lakh, and lastly, the Black Gold variant has been priced at Rs 2.16 lakh. In terms of the powerplant, the bike gets the new J-Series engine from the company, and it now makes around 20.2 bhp and 27 Nm of torque.