Our industry is full of talented professionals, but it also consists of many stereotypical agents. You know the ones.
Agents in fancy suits and gold watches, driving sports cars.
While there’s nothing innately wrong with showcasing these items, it’s often for the wrong reasons – to sell the notion of ‘success.’
It misses the point of the real estate experience entirely.
Real estate isn’t about who reaches record-high sale prices or who gets the top industry awards.
It’s about supporting a client through the most intimate, personal transaction of their life.
Buying a first home, creating a life with a partner, raising kids, overcoming financial challenges, retiring and downsizing, and dealing with loss and grief – this is what real estate is truly about.
The big milestones across life stages and lifetimes.
Putting the real in real estate
Genuineness is lacking in real estate and most sales industries for that matter.
I believe most people are good-natured and want to help, but sales targets get in the way of giving good service.
Many agents are too focused on the next sale, upping their commission, chasing awards and accolades.
I believe there’s another way.
Being better before bigger, we can achieve all those wins – because we’re genuine, real people, not in spite of it.
By helping people navigate through the ups and downs of their biggest purchase (or sale), we create bonds that last a lifetime.
We have a saying within the team: “To be clear is to be kind.” This extends beyond the office and through to our clients and community.
This might mean managing expectations on what a young couple might be able to afford or ensuring a seller understands what the market can currently bear.
In our team, being real means:
- Taking a longer-term view of support, starting at 6-12+ months before a planned move
- Always being there for our you, not just during the transaction
- Always being real with you and never shying away from tough conversations.
- Never hiding behind awards. What really matters is how understood and cared for you feel.
- Investing in our relationship, after our work is done
- Always returning your calls
- Coaching you through your real estate decisions
- Listening more than talk
- Seeing you as a person, and a neighbour, not just a customer
- Caring for our people so they can look after you
- Letting our results and relationships do the talking
- Supporting your family through every chapter, challenge, address, and dream.
- Using customer feedback and intangible metrics to determine growth and success, not just financials.
As real estate professionals, we’re really in the people business.
The more we focus on the client’s goals, not what that sale can do for us, the better our industry will be.
Houses become homes, and homes become lifelong memories for a family. This is a special industry to serve.