Moncler Grenoble Took Over a Snowy Swiss Forest for Its Starry Fall-Winter 2024 Show


Moncler’s Grenoble line is the Italian luxury house’s technical skiwear division, the truest expression of its rich mountaineering roots. With that in mind, the brand chose to debut its new Fall-Winter 2024 collection where it’s designed to perform best: in the snow. Last week, Moncler Grenoble designer Remo Ruffini gathered a starry constellation of guests in a forest in Saint Moritz, Switzerland, and turned the snowy trails snaking through towering trees into a fairy-tale-esque catwalk.

Moncler Grenoble Autunno/Inverno 2024Courtesy of the brand

Moncler Grenoble AutunnoInverno 2024

Moncler Grenoble Autunno/Inverno 2024Courtesy of the brand

Moncler Grenoble AutunnoInverno 2024

Moncler Grenoble Autunno/Inverno 2024Courtesy of the brand

Moncler Grenoble AutunnoInverno 2024

Moncler Grenoble Autunno/Inverno 2024Courtesy of the brand

Moncler, of course, has a long history of excelling in snow-capped environs: its signature down jackets have been worn on legendary expeditions to the Karakorum, Makalu, and Alaska, and in 1968 the brand equipped the French national alpine skiing team for the Winter Olympic Games in Grenoble. This latest collection builds on that outdoorsy performance heritage and combines it with the modern casual sportswear the label is now known for. The looks combined technical garments with more urban-friendly elements: ski-ready jackets laced with crochet embroideries; enormous furry boots and coats; pullover anoraks cut from hefty corudory. In keeping with Moncler’s boundary-pushing prerogative, the shapes of some of the garments were generated through artificial intelligence and the show’s soundtrack was broadcast to guests through headphones.

Moncler Grenoble AutunnoInverno 2024

Moncler Grenoble Autunno/Inverno 2024Courtesy of the brand

Moncler Grenoble AutunnoInverno 2024

Moncler Grenoble Autunno/Inverno 2024Courtesy of the brand

Speaking of the guests: Kate Moss, Paolo Sorrentino, Anne Hathaway, Alessandro Borghi, and Willow Smith all took in the show from the frosty stands, while the likes of Emily Ratajkowski, Amelia Gray, Vittoria Ceretti, Irina Shayk, and Mariacarla Boscono strutted confidently down the makeshift runway. For all that star power, though, the evening’s greatest spectacle remained the environment itself—and the clothes elegantly tailored to withstand it.

This story originally appeared on GQ Italy with the title ‘Moncler Grenoble ci ha dimostrato ancora una volta che nulla è impossibile’



Source link

About The Author

Scroll to Top