While numerous manufacturers have entered the electric car market in India, the top-selling manufacturer Maruti Suzuki is yet to introduce a full EV car to the Indian market. According to RC Bhargava, Chairman of Maruti Suzuki India, the brand has no plans to offer an affordable electric car option in the near future.
During an interview with BQ, Bhargava revealed that there won’t be any sub-Rs 10 lakh EVs in the initial phase. He further stated that he believes the market for sub-10 lakh rupee electric cars won’t be substantial. Thus, most consumers will likely explore alternative options when considering purchases in this price range.
Bhargava identified practicality as a major concern for these potential customers. Regularly charging such vehicles could prove challenging, leading consumers to seek out vehicles with longer ranges, even if they come at a higher cost.
Additionally, Bhargava highlighted that a significant portion of car buyers may lack the necessary conditions for owning an EV. These conditions include access to a dedicated parking space where a charging unit can be installed.
Maruti Suzuki is projected to introduce its debut electric car in the Indian market by 2025. This EV will target the mid-size SUV segment. The company has ambitious plans to launch up to six new electric cars by 2031.
Maruti Suzuki eVX to launch in 2024
The upcoming Maruti Suzuki electric car based on the eVX concept has been spotted testing on the public roads. The car was spotted earlier this year.
The test mule of the Suzuki electric SUV was fitted with conventional-looking 17-inch silver alloy wheels. These are likely to be replaced by more stylish machine alloy wheels in the production version. The squared wheel arches neatly accommodate these alloy wheels. Additionally, the SUV features rearview mirrors resembling those found on the Baleno, which include integrated cameras to support the 360-degree camera system offered in the vehicle.
Another notable aspect of this Suzuki electric SUV is the integration of its rear door handles into the C-pillar, similar to the current Maruti Suzuki Swift. Both the front and rear fenders exhibit a slightly flared design, contributing to a muscular appearance. While the interiors of the vehicle were fully camouflaged, preventing detailed observation, the exterior design elements provide a glimpse of what to expect.
Based on an all-new dedicated electric platform, the production-spec Suzuki eVX model will accommodate a 60kWh battery pack, anticipated to offer a range of approximately 500-520 km. The vehicle’s dimensions are expected to measure 4.3 meters in length, 1.8 meters in width, and 1.6 meters in height. Upon its introduction to the Indian market under Maruti Suzuki’s brand identity, it will compete with upcoming electric SUVs such as the Hyundai Creta Electric, Mahindra XUV400, MG ZS EV, and the production-spec Tata Curvv Electric.