Little Leaf Farms, Revol Greens Strengthen Leadership Teams

Two of the largest greenhouse lettuce operations have each added experience to their management with the appointment of new chief financial officers.

Little Leaf Farms in New England has appointed William Hogan as Executive Vice President and Chief Financial Officer (CFO). Hogan brings a wealth of experience and expertise in private equity and strategic financial management to Little Leaf Farms. With a track record of success in driving financial performance and maximizing operational efficiency, his appointment underscores the company’s commitment to continue to enhance its leadership team as it moves into its next stage of growth.

“Bill’s appointment as our new CFO is a significant milestone for Little Leaf Farms,” says Paul Sellew, CEO and Founder of Little Leaf Farms. “His extensive background in private equity and financial leadership will be instrumental in supporting our growth trajectory and enhancing our position as an industry leader. We are excited to have Bill join our team and look forward to the valuable contributions he will make to our organization.”

Hogan’s professional journey spans more than two decades, during which he has held various key positions in successful private equity sponsored companies. His experience includes successfully leading financial operations, executing strategic initiatives, and driving profitability for companies across diverse industries.

“I am thrilled to join the Little Leaf Farms team at this pivotal time in the company’s growth,” Hogan says. “Little Leaf Farms is revolutionizing the CEA industry with its commitment to sustainable farming practices and delivering high-quality, locally grown lettuce. I am excited to collaborate with the talented team at Little Leaf Farms and contribute to the company’s continued success.”

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As Executive Vice President and CFO, Hogan will play a critical role in overseeing Little Leaf Farms’ financial operations, including strategic planning, budgeting, and forecasting. He will leverage his expertise in financial management to further strengthen the company’s financial position and support its ambitious expansion plans.

Little Leaf Farms recently announced plans to open its second greenhouse in Pennsylvania, which will be the company’s fifth greenhouse in total, and will increase its retail presence to nearly 5,000 grocery stores across the Northeast, Midwest, and Southeast regions. The company also projects to break $100 million in retail sales by the end of 2023.

For more information on Little Leaf Farms, visit

At Revol Greens, the company recently named James Bradley as its new CFO. Effective May 1, 2023, Bradley’s addition to the team is instrumental in driving the company’s continued growth and expansion within the competitive controlled environment agriculture (CEA) lettuce and greens category.

“As we embark on the next phase of our growth strategy, we sought a financial leader with extensive experience in the food industry, particularly in vertically integrated settings where production environments are dynamic and cost efficiency is paramount,” says Michael Wainscott, Chief Executive Officer of Revol Greens. “James is an exceptional finance leader who possesses a deep understanding of the processes and tools required to foster organizational maturity within a company like Revol Greens.”

Bradley brings a wealth of expertise as a seasoned CFO, with a proven track record of successfully scaling consumer packaged goods companies from regional to national recognition. Prior to joining Revol Greens, he served as the CFO at Red’s All Natural, where he led the finance function, ultimately contributing to the successful sale of the business in 2023. Bradley was also CFO at New Providence, where he played an integral part in taking AST Space Mobile public in April 2021, raising $460 million in funding. Additionally, as CFO at Big Red Group, he was a leader in transforming the company into a diversified beverage business, culminating in a successful sale to Keurig Dr Pepper.

“I am thrilled to join the innovative and dynamic team at Revol Greens during this pivotal time in the CEA sector,” Bradley says. “I eagerly anticipate shaping the company’s financial future while upholding its commitment to sustainable agriculture and the delivery of fresh, locally grown lettuce and greens.”

With its national footprint and continued growth plans underway, Bradley will lead the overall financial strategy and process development for Revol Greens. In his new capacity, he will report directly to CEO Michael Wainscott.

For more information about Revol Green and its products, visit

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