Little Leaf Farms, one of the nation’s leading growers of packaged lettuce sustainably grown through controlled environment agriculture (CEA), has become the #1 best-selling packaged lettuce in New England. According to the most recent Nielsen data available in the category, the brand has seen a 46% increase in total dollar sales year over year and is now capturing 20% of all packaged lettuce sales in the region, inclusive of field-grown greens.
“The New England packaged salad category is highly competitive, so we’re pleased with this latest sales achievement,” says Paul Sellew, Founder and CEO of Little Leaf Farms. “As we continue to work towards our goal of 100 acres under glass by 2026, it’s clear that our model of fresh, local, greenhouse-grown lettuce is resonating with consumers, and we look forward to replicating this success in additional markets in the months to come.”
Building on the growth in New England, Little Leaf Farms recently opened its newest greenhouse in McAdoo, PA. This is the fifth greenhouse for Little Leaf Farms and the brand’s second greenhouse in Pennsylvania, and will increase its retail presence to nearly 5,000 grocery stores, expanding Little Leaf Farms’ footprint to include retailers in the Midwest and Southeast. One of the first products to be grown and packed at the newest Pennsylvania greenhouse is Sweet Baby Butter Leaf, which will be introduced in a new 8-ounce size this fall.
Little Leaf Farms also recently broke ground on a third greenhouse on the McAdoo site in August, with a planned opening in the second half of 2024. The third greenhouse is projected to be operating at capacity by the close of 2024, bringing the total active acreage of Little Leaf Farms’ Pennsylvania site to 30 acres by the end of next year.
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“We are excited to bring our exceptional lettuce to even more consumers with our expansion in Pennsylvania,” said Chris Hill, Chief Revenue Officer at Little Leaf Farms. “We believe that we are creating a better eating experience and that our industry leading freshness and quality, along with our ability to engage with new consumers, will continue to drive exciting growth for our customers as we enter new markets.”