Hyundai Motor India Ltd. has introduced a unique outdoor installation made entirely of Lego bricks to showcase the dynamic Hyundai Exter. This innovative display redefines marketing installations in the automobile industry and offers customers a one-of-a-kind experience with the Hyundai Exter at Cyberhub, Gurugram.
The month-long display, available from August 19 to September 17, 2023, aims to engage and captivate audiences while reinforcing the brand’s message, ‘Think outdoor. Think Exter.’ The installation itself is a remarkable achievement, earning recognition from both the Asia Book of Records and India Book of Records as the ‘Largest Hoarding made using Lego Bricks.’
Virat Khullar, Vertical Head of Marketing at Hyundai Motor India, expressed the company’s commitment to innovative and exciting ways of engaging consumers. He highlighted the effort put into this unique outdoor Lego Bricks Installation, created using a staggering 3,02,406 Lego Bricks by talented Lego Artists and AFOLs (Adult Fans of Lego). This installation serves as the centerpiece of Hyundai Exter’s Launch Campaign and redefines outdoor marketing and brand connection.
Outdoor Installation Marketing has always been a vital strategy for enticing and connecting with our consumers, effectively conveying the essence of our brand. The Outdoor Lego Bricks Installation for Hyundai Exter exemplifies our creative approach, emphasizing the message, ‘Think Outside. Think Exter.’ This ground breaking initiative signifies Hyundai’s dedication to innovation, captivating its audience, and leaving a lasting impression on the automobile industry.
The pricing of the Hyundai Exter starts from Rs. 6.99 lakh (ex-showroom) and it competes with cars such as Tata Punch, Renault Kiger, Nissan Magnite, Citroen C3, Maruti Suzuki Ignis, Fronx and Swift which are similarly priced as well.
The Hyundai Exter is equipped with a 1.2L Kappa petrol engine, a powertrain also utilized in other popular Hyundai models such as the Grand i10 Nios, i20, and Venue. This robust engine delivers an impressive 83hp and 114Nm of torque. The Exter offers customers the choice between petrol and CNG options, both of which can be paired with either a manual or a 5-speed AMT transmission for added driving convenience.
For those seeking an eco-friendly option, the CNG variant of the Exter is available, utilizing the same engine. However, it does produce slightly less power, with figures measuring at 69hp and 95.2Nm of torque. The CNG variant boasts an impressive mileage of approximately 27.1 km/kg, making it an efficient and eco-conscious choice. On the other hand, the petrol variant offers a commendable mileage of 19.4 kmpl, ensuring that customers have options tailored to their specific needs.
Hyundai has taken care of safety as well. The safety features car offers include six airbags, ESC, hill assist control, ABS with EBD, rear parking sensors and camera and three-point seatbelts on all seats.