The Greenhouse Grower Executive Series is a thought-provoking, action-oriented conversation that brings forth the voices of the industry’s most successful and innovative growers at the executive level to discuss the top business needs for tomorrow’s greenhouse success.
In the first installment of our Executive Series, which takes place on Wednesday, Sept. 6 at 2:00 p.m. EST, we dig into the big picture and the smaller aspects of creating a forecast for success. The nuances of building a forecast require adaptation and flexibility. Keeping an eye on the market barometer is all about the details – from shifting demands in consumer interests, popular varieties, price points, and material costs to analytics and data collection.
Our presenters are Hoffman Nursery Chief Operating Officer, David Hoffman, and Michigan State University’s Farm Business Management Educator, Jon LaPorte.
Registration is now open here!
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