The center of the college football world is in Boulder, Colorado. Far from a national powerhouse—at least, before head coach Deion Sanders showed up—the University of Colorado football program is in new territory. With last Saturday’s upset win at TCU, the Coach Prime era began in the best possible way.
This Saturday, the Buffs host Nebraska, rekindling a rivalry that has fallen dormant since its ‘90s heyday. Nothing about this matchup will be low-key, though. That’s because nothing Coach Prime does is low key—but also because of the can’t-miss outfits that his team will be rocking. The Colorado players were fitted for custom suits—with the details hand-selected by Coach Prime, of course—from Michael Strahan’s Men’s Wearhouse line. On game day, they’ll have ties around their necks from coach’s Prime Neckwear collection.
“We’ve got a lot of eyes on us, so you know I had to make sure the team was looking right, down to all the details from the color of the stitches to the I BELIEVE on the inside,” Sanders told us. Belief in oneself is a major talking point for Coach Prime—this is, of course, a man who once quipped, “I don’t follow trends, I set trends”—and part of that comes from the bold and brash style he’s now imbuing on his team.
“Working with Strahan and his team on these custom suits has been a tremendous blessing for our program,” Sanders said. “They believed in the movement since Day 1 and [it] was only right to partner with them yet again.”
Strahan explained how this all came together. “I was excited because I loved what he was doing with his team,” Strahan said. “Not just pushing them to be their best on the field but also off. Coach Prime and I have been friends a long time, so I know he’s authentic in his actions and my partner, Constance Schwartz-Morini, and I wanted to support that. Our immediate reaction was, ‘Absolutely, we’re in.’”
The suits are Colorado gold with black lining, complete with the Buffaloes’ logo and the players’ names stitched inside the jacket. As Coach Prime alluded to, the jacket lining is also adorned with his new catch phrase—I believe—written in all caps, and Strahan’s logo.