BrightFarms is set to introduce its newest Crunch Kits at the International Fresh Produce Association (IFPA)’s Global Produce & Floral Show, Oct. 19-21 in Anaheim, CA.
“The feedback we’ve received from consumers on our existing Crunch Kit salads, Chickpea Caesar and Bacon Ranch, has been overwhelmingly positive,” says Abby Prior, Chief Commercial Officer at BrightFarms. “With our Chickpea Caesar as the No. 1 SKU in the indoor kits segment, BrightFarms is the leader. With two more consumer favorite kits on the way, we are just getting started.”
BrightFarms is not just innovating on the product front. The company’s vision for growth and commitment to sustainable farming is exemplified by its infrastructure expansion. With six operational greenhouses in the Midwest and East Coast, the addition of three new greenhouse hubs in Yorkville, IL; Lorena, TX; and Macon, GA, promises to quadruple the company’s capacity in 2024. Another location is slated to break ground in the Northeast in 2024.
“This year marks a pivotal shift for BrightFarms,” says Steve Platt, CEO of BrightFarms. “Our upcoming greenhouse hubs are designed to meet the surging demand for sustainably grown leafy greens, establishing a large-scale salad supply chain across the U.S.”
To learn more about BrightFarms during IFPA’s Global Show Education Festival, hear from Steven Bradley, President of Cox Farms, the parent company of BrightFarms, during the session “Controlled Environment Agriculture: What’s Next?” on October 19.
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