As business owners reach retirement age and exit their business, there are several transition options available. A younger family member may be willing and able to take over the business. If not, the business could be transitioned to the management team or sold to the employees through an Employee Stock Ownership Program (ESOP). The business could also be sold to a strategic or financial buyer. | Stocked House Studio via Adobe Stock
Spring is here, and you’re likely focused on the present — getting plants out the door and keeping operations running smoothly. But have you considered your end game or long-term plan? Every business owner will eventually exit, yet many overlook the importance of preparation. In fact, 50% of business exits are unplanned, often due to unforeseen circumstances, as we’ve seen in recent years. The question is: Are you ready? Emotionally, financially, and structurally? Is your business too dependent on you, or can it thrive without you? For many owners, 80-90% of their net worth is tied up in their business, yet 54% of industry professionals lack a formal valuation. Planning ahead isn’t just smart — it’s essential.
For these reasons and more, PivotPoint Business Solutions is proud to announce the launch of the 2nd Annual State of Succession and Exit Planning in the Horticulture Industry Survey — a critical initiative designed to provide horticulture business owners with the insights they need to plan their future with confidence.
Once again, we are honored to have the continued support of Greenhouse Grower, Advanced Grower Solutions, and BEST Human Capital & Advisory Group as sponsors of this important research. Their partnership underscores the growing recognition that succession and exit planning are not just necessary but also vital to the long-term success of businesses in our industry.
One of the most significant (and often overlooked) questions every business owner must face is: How do you transition out of your business — without regrets?
This survey aims to shed light on this crucial issue, equipping owners with the data and strategies needed to make informed, proactive decisions about their succession plans.
What’s New in the 2025 Survey?
Building on the success of last year’s report, the 2025 survey expands its scope to address some of the most pressing challenges shaping the future of horticulture. In addition to assessing key drivers of business value, owner readiness, and succession preparedness, this year’s survey will take a deep dive into five critical industry-wide concerns:
- Immigration Policies – How shifting labor regulations are impacting workforce costs and availability.
- Tariffs and Trade – Understanding the effect of global trade policies on business profitability and stability.
- Climate Change – The growing risks and opportunities tied to environmental shifts.
- Rising Insurance Costs – Navigating the financial strain of increasing business expenses.
- Access to Capital – Identifying barriers and solutions for funding growth and expansion.
By exploring these factors, the 2025 survey will provide business owners with actionable insights to help them build long-term value, adapt to changing policies, and future-proof their businesses.
Why This Survey Matters
The 2024 survey served as a powerful benchmark, allowing business owners to see where they stood compared to their peers. Now, the 2025 survey will go even further — measuring progress, identifying new trends, and offering fresh perspectives on how horticulture business owners are planning for the future while navigating an ever-evolving landscape of federal policies and regulations.
One of the most valuable takeaways from last year’s findings was the realization that in horticulture, success breeds success. Owners are willing to share their journeys — not just their victories but also their struggles — because they recognize that the industry thrives when knowledge is shared. Instead of viewing other businesses as competitors, many owners see their peers as essential partners in sustaining a strong, resilient, and prosperous industry.
However, one challenge remains: too many business owners work in their business rather than on it. Succession and exit planning are often delayed, sometimes until it’s too late. Our mission with the 2025 survey is to change this mindset, encouraging owners to take control of their future and exit on their own terms, with confidence and without regret.
Be the First to Access the Results at Cultivate ‘25!
Join us for an exclusive, interactive session at AmericanHort’s Cultivate ‘25 in Columbus, OH, where we will unveil the full findings of the 2025 survey. Industry experts will break down the results, providing valuable insights on succession planning and business transition strategies.
Attendees will receive an exclusive copy of the complete 2025 survey report, making this a must-attend event for owners looking to make informed, strategic decisions about the future of their business.
Make Your Voice Heard – Take the Survey Today!
Your insights are invaluable! By participating in the 2025 State of Succession and Exit Planning in the Horticulture Industry Survey, you contribute to a stronger, more resilient industry while gaining a clearer understanding of where your business stands.
2025 State of Succession and Exit Planning in the Horticulture Industry Survey – QR Code
➡ Click here to take the survey now: Take the survey!
