Tata Motors has joined hands with Amazon to introduce Alexa, the voice assistant, into its SUV range, which includes the Nexon, Nexon.ev, Harrier, and Safari. This collaboration enables drivers to use Alexa for various in-car functions, such as adjusting cabin temperature, changing airflow settings, controlling the sunroof, and activating the 360-degree camera. Moreover, customers can communicate with Alexa in English, Hindi, or Hinglish.
Alexa is not just a utility; it enhances the driving experience by allowing users to enjoy music, listen to audiobooks, play games, and even hear jokes. It helps with navigation, checking traffic conditions, making and receiving calls, managing to-do lists, and even shopping on Amazon. This integration of Alexa is part of Tata Motors’ commitment to keeping drivers safe on the road while offering a futuristic digital design in its vehicles.
Tata’s latest SUV models come equipped with touchscreen infotainment systems. The Nexon and Nexon.ev feature a 10.25-inch touchscreen, while the Harrier and Safari, recently launched, get a larger 12.3-inch unit. This not only enhances the tech offerings in these vehicles but also ensures that drivers have access to all the information they need while keeping their focus on the road.
According to Dilip R. S., Director and Country Manager for Alexa, Amazon India, this collaboration aims to offer customers a seamless experience by integrating the convenience of Alexa from their homes into Tata Motors vehicles. As AI continues to play a significant role in various aspects of our lives, this partnership reflects the growing demand for voice-controlled interactions and the desire to seamlessly integrate them into our daily routines.
Sven Patuschka, VP & CTO, Tata Motors Passenger Vehicles Ltd. & Tata Passenger Electric Mobility Ltd., stated,
With this introduction, our intent has been clearly towards making our customer’s drive experience more convenient and an extension of their homes. While safety remains a top priority, the integration of connected tech features is a growing requirement among customers, making their driving experience more convenient and safe.
Alexa’s integration into Tata’s SUV range not only makes driving more enjoyable and productive but also ensures that drivers can interact with their vehicles using simple voice commands in a language of their choice. It brings the convenience of home to the road, making it easier to access entertainment, information, and even manage tasks while keeping one’s focus on driving safely. This collaboration sets the stage for an enhanced driving experience for Tata Motors customers.