Amazon slashes the threshold for free grocery deliveries, marking a partial reversal from earlier this year is offering free grocery delivery for orders exceeding $100, down from $150, as the company looks to boost its fresh-food business.

The new pricing will go into effect on Thursday at 7 p.m. New York time, a company spokesperson said in an emailed statement. Prime subscribers will pay $6.95 for orders of $50 to $100 and $9.95 for those under $50. Shoppers who don’t subscribe to Prime will still be charged between $7.95 and $13.95, depending on the order size and delivery window.

Amazon in February started charging a delivery fee for grocery orders of less than $150, a move that coincided with efforts to cut costs and adjust to slower growth in online shopping. The company had previously offered free grocery delivery for orders of more than $35 to subscribers of the company’s $139-a-year Prime program in some locations. 

Insider earlier reported the lower order threshold for free delivery. 

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