All-new 2023 Royal Enfield Bullet 350 launched at Rs 1.73 lakh

After months of anticipation, the iconic Chennai-based motorbike manufacturer Royal Enfield has finally launched the newest iteration of the legendary bike Bullet 350. The company has launched the new 2023 Bullet 350 at a starting price of Rs 1.73 lakh and it goes all the way up to Rs 2.15 lakh. Royal Enfield has launched this updated model in three different variants namely Military, Standard, and Black Gold. The company has also commenced the reservations of the new Bullet 350.


All-new 2023 Royal Enfield Bullet 350 launched at Rs 1.73 lakh

The new 2023 Bullet 350 boasts an evolutionary design instead of a revolutionary one. The bike still looks like the iconic Bullet that was launched back in 1969. The bike gets the same distinct round headlamp at the front with two small passing lights placed above. This fascia has been the same for 54 years and this year it is no different.

The only noticeable changes are the headlight lens which seems to be a lot flatter than before along with a slightly different teardrop-style fuel tank. Additionally, the bike also gets an elongated front fender and a differently designed single-piece seat. The rest of the bike looks mostly like the outgoing model.


Royal Enfield during the launch of the new 2023 Bullet 350 announced that no parts have been carried over from the previous generation model. It stated that the bike has been given an all-new steel trellis frame which has been specially designed to fit the new J-Series powerplant.


All-new 2023 Royal Enfield Bullet 350 launched at Rs 1.73 lakh

As for the powerplant of this iconic motorcycle, the company has switched things up and has brought the bike to modern standards. The all-new 2023 Bullet 350 has been launched with the new J-Series engine from the brand. This modern powerplant has been added to provide the bike much smoother riding experience.

According to the company, this new powerplant produces a maximum power of around 20.2 bhp at 6,100 RPM. Additionally, it also puts out around 27 Nm of torque at around 4,000 RPM. This same engine is offered with other Royal Enfield bikes like the Meteor 350, Hunter 350, and Classic 350. Transmission duties on the new 2023 Bullet 350 will be handled by a 5-speed gearbox.

Variants and pricing and colors

All-new 2023 Royal Enfield Bullet 350 launched at Rs 1.73 lakh

Royal Enfield will be offering the newly launched 2023 Bullet 350 in three different variants. The bike will also be offered in 5 different colors. The first and the base variant will be the Military variant which will be offered in two colors – Military Red and Military Black. Both of these variants have been priced at Rs 1,73,541 (ex-showroom).

Next up is the Standard variant which has been priced at Rs 1,97,436 (ex-showroom). This variant will be offered in two color which will be the Standard Black and Standard Maroon. Lastly, there is the Black Gold variant and color option which has priced at Rs 2,15,801 (ex-showroom).


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