The Magnificent Mile Tulip. | De Vroomen Garden Products
De Vroomen Garden Products has announced its role in supplying thousands of tulip bulbs for The Magnificent Mile Tulip Display along Chicago’s Michigan Avenue for spring 2025.
The Magnificent Mile Tulip Display, a Chicago tradition for decades, transforms Michigan Avenue into a floral spectacle each year. This display enchants both city residents and visitors, offering a showcase of blooms that herald the arrival of the spring season.
The Magnificent Mile Tulip Display for 2025 will be sourced from De Vroomen’s expanded supply of ‘The Magnificent Mile Tulip’ variety. This tulip, also known as “Chicago’s Hometown Bloom,” made its debut in spring 2024 during a trial planting when De Vroomen provided 4,000 bulbs for its inaugural presentation at 625 North Michigan Avenue.
The cultural significance of ‘The Magnificent Mile Tulip’ was further solidified in April 2024 when it was ceremoniously baptized by Bart Twaalfhoven, Consul General of the Kingdom of the Netherlands. This event marked an important milestone in De Vroomen’s history and underscored its connection to Dutch horticultural excellence.
The Magnificent Mile Tulip baptism signage. | De Vroomen Garden Products
“De Vroomen is honored to contribute to the time-honored legacy of Chicago’s annual tulip installation,” says Joris Philippo, Head of De Vroomen Garden Products’ Dutch office. “We take great pride in partnering with The Magnificent Mile Association to enhance Chicago’s public space with this cherished bloom, anticipating the joy and beauty these tulips will bring to residents and those who visit the city.”
De Vroomen, building on the success of the tulip’s 2024 introduction, has continued its supply for Chicago’s 2025 bloom season, providing The Magnificent Mile Association with 15,000 bulbs to further elevate the quality and impact of this annual springtime tradition.
The execution of this year’s display involved a highly coordinated, multi-year process for De Vroomen, beginning in spring 2023 with detailed bulb quantity assessments and comprehensive logistical planning in collaboration with the supplier’s grower partner, Clarence Davids & Co. of Plainfield, IL. The process progressed with the planting of bulbs in fall 2023, followed by the cutting of flower tops in April 2024 to promote optimal bulb development and ensure a successful harvest later that year. The final phase culminates with the bloom, expected to begin transforming Michigan Avenue into a spectrum of color starting mid-April 2025 and continuing into the spring season.
‘The Magnificent Mile Tulip’ is also a highlight of De Vroomen Garden Products’ 100-year anniversary celebration, reinforcing the company’s century-long commitment to horticultural excellence. As part of its anniversary festivities, De Vroomen has produced a commemorative 100-year video that celebrates its history and ongoing dedication to enhancing landscapes across the U.S.
De Vroomen’s “Spring 2025 Wholesale Grower Catalog” features ‘The Magnificent Mile Tulip’, alongside an extensive range of other, high-quality horticulture products. Professional growers, retailers, and landscape contractors can explore the full catalog online, and consumers looking to enhance their home gardens with the radiance of ‘The Magnificent Mile Tulip’ can purchase the variety through The Magnificent Mile Association’s official retail partner, Chalet.