BioWorks Business Development Manager for Specialty Agriculture Curt Granger (L) and Profile Growing Solutions Regional Sales Manager Mercedes Medina (R) | BioWorks, and Profile Products
BioWorks Welcomes Curt Granger as Business Development Manager for the Specialty Agriculture Market
BioWorks, a provider of integrated plant health solutions to the horticulture and specialty ag markets, has announced that Curt Granger will join as Business Development Manager for Specialty Agriculture. In his new role, Curt will lead the company’s efforts to focus on a deeper expansion into the specialty agriculture market. As a seasoned business development and marketing executive, Curt brings more than 30 years of experience in the specialty crop and produce markets.
Prior to joining BioWorks, Curt served as a contract consultant, establishing product trials to support label registrations and expansions into California. He also served in technical sales, channel development, and commercialization roles and was instrumental in bringing multiple bio-fertility, bio-yield, and biopesticide products to specialty ag for large, multi-national crop protection companies.
“Curt’s broad understanding of and experience in specialty crops is key to our growth plan in North America, he also has the right skills to work with sustainable, specialty crop growing operations,” says Troy Bettner, Vice President of Sales and Technical Services.
Curt earned his B.S. degree in Agricultural Science and Business Management with an emphasis in Viticulture from the University of California, Davis. He may be reached by email at [email protected].
New Regional Sales Manager Brings Decades of Horticultural Experience to Profile Growing Solutions
Profile Products has appointed Mercedes Medina as Regional Sales Manager for the Profile Growing Solutions (PGS) team in the Southwest territory, drawing on her more than 20 years of consultative sales experience in the horticulture sector. Medina brings a track record of driving revenue growth and extensive experience working with nursery and greenhouse growers across California and the Southwest.
In her role, Medina will focus on expanding market share within the PGS portfolio; supporting product lines in propagation, nutrition, and substrates; and cultivating strong relationships with large grower accounts. She has proven experience in distributor management and product development and serves as an active board member of the San Diego County Flower and Plant Association. Prior to working at Profile, Medina held sales manager positions with Premier Tech Horticulture and T&R Lumber Company.
“Mercedes’s proven success and extensive network in the Southwest market align seamlessly with our strategic goals,” says Mark Wilson, Director of Sales at Profile Growing Solutions. “Her industry knowledge and client-focused approach will be invaluable to our growth efforts.”
For more information on Profile Growing Solutions, visit profilegrowing.com.
